Social Media: Start Asking… Stop Selling!

A commonly asked question among business owners is “What should I post on on my social networking platforms?”  The question has a variety of answers depending on how and why you’re using social media.  Today, however, a light bulb went on after I heard three simple words.  “Ask for business”. … Read more…

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Facebook Timeline for Business Pages… 5 Key Visual Changes

Facebook, Timeline, Business Pages, Social Media, Social Networking

If you have a Facebook Business Page, and you’ve been using the new “Timeline” for your Facebook Profile page, then you’re a step ahead of the rest.  If not, then I strongly suggest you start.  Rumor has it that the new Timeline for Facebook Business Pages will automatically switch over … Read more…

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Pinterest… Possibly the BEST Platform for “Listening”…

Pinterest, Social Media, Social Networking, Business, Social Listening

I recently attended a workshop facilitated by Jason Kocina, President of Checkerboard Strategic Web Development, a Kocina Branding & Marketing company.  During the workshop, one of the attendees shared how their business uses “Pinterest”.  It got me to thinking and doing some research… and when I start thinking and doing … Read more…

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EMPOWER Yourself! Rethink Goal Setting

Recently, I was asked to present educational content to members of a local business networking group.  Of course, they were hoping to hear about social networking tools and how to use them with their businesses.  Suspecting this to be the “cart before the horse” scenario, I asked for a show … Read more…

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REAL “Experts” Don’t Call Themselves “Experts”

Web Development, Social Media, Facebook, Twitter, Blogs, SEO, Search Engine Optimization

An excellent, eye-opening, and insightful article entitled “Social Media Consultant Gone Bad… Real Bad!” recently written by Pam Moore, (someone I’ve grown to respect over the past year and consider an “expert”), coupled with something I recently witnessed prompted me to write this article.  I’m not sure if I’m more saddened for … Read more…

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Social Media: Can’t Be a Pilot Without Education

I’ve always had a passion for flying.  Years ago I even began pursuing a “Private Pilot’s License”… although certain circumstances required me to adjust my priorities and I was unable to continue with that dream.  Perhaps someday.  I did, however, learn quite a bit and recently found myself recognizing a … Read more…

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Three Keys to Social Media Success

I see it every day.  Real Estate Agents and Brokers, Chamber of Commerce organizations, restaurants, diners, craft shops, spas, health clubs, you name it.  They’ll be so excited because they just started a Facebook page, activated a Twitter account, put their profile up on LinkedIn, etc…  They’ll post a few … Read more…

Facebook Business Pages: 7 Signs That You Don’t “Get It”

I see it every day.  Business owners and non-profit executives KNOW they need to use social media.  So they do… and they start with the obvious first choice… Facebook.  Good decision… but then it goes downhill from there. I regularly review and analyze “Facebook Business Pages” and see the same … Read more…

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