Social Media: Can’t Be a Pilot Without Education

I’ve always had a passion for flying.  Years ago I even began pursuing a “Private Pilot’s License”… although certain circumstances required me to adjust my priorities and I was unable to continue with that dream.  Perhaps someday.  I did, however, learn quite a bit and recently found myself recognizing a … Read more…

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Three Keys to Social Media Success

I see it every day.  Real Estate Agents and Brokers, Chamber of Commerce organizations, restaurants, diners, craft shops, spas, health clubs, you name it.  They’ll be so excited because they just started a Facebook page, activated a Twitter account, put their profile up on LinkedIn, etc…  They’ll post a few … Read more…

Facebook Business Pages: 7 Signs That You Don’t “Get It”

I see it every day.  Business owners and non-profit executives KNOW they need to use social media.  So they do… and they start with the obvious first choice… Facebook.  Good decision… but then it goes downhill from there. I regularly review and analyze “Facebook Business Pages” and see the same … Read more…

Unlikely Industry Embraces Technology – QR Codes for Customer Service

With more than 80 million smartphone subscribers currently in the U.S., more and more companies are recognizing this as significant where doing business is concerned.  One business in Houston, TX has embraced technology and has figured out a way to use it to improve customer service. CRT Industrial Equipment, Inc. … Read more…

Time’s Running Out! I NEED to be Engaged!

Oh wait… I AM!  And she’s the most wonderful woman on the planet!  But obviously I’m not talking about THAT type of engagement.  I’m talking about engagement where social media is concerned. Did you know that nearly 90% of the people who “Like” your Facebook page will NEVER return on … Read more…

Going Social – It’s ALL About Relationships… and Trust

Here’s a sneak peek at Chapter 8 from my new book entitled “Going Social – Business Success is at Your Fingertips” It’s ALL About Relationships…  and Trust By now, you probably have a good idea that social networking is NOT about “Sell! Sell! Sell!”  Unlike traditional advertising, social networking is … Read more…

Going Social – Refuse to be Overwhelmed

Here’s a sneak peek at Chapter 5 from my new book entitled “Going Social – Business Success is at Your Fingertips” Refuse to be Overwhelmed   It’s easy to allow yourself to get carried away as you research, read articles, and converse with others on this topic.  You’re inundated with … Read more…

Going Social – But MOM! Everybody’s Doing It!

Here’s a sneak peek at Chapter 4 from my new book entitled “Going Social – Business Success is at Your Fingertips” But MOM! Everybody’s Doing It! Remember when we were kids? We’d want something, or we’d want to go somewhere, be part of the “in crowd” or participate in whatever … Read more…

Information Overload: 5 Steps to Take Your Life Back!

Helping Chambers & Small Businesses Understand and Use Facebook, Twitter, LinkedIn, Foursquare, YouTube and other Social Networking Tools

Since the early days of AOL, Prodigy, Email, AIM, ICQ, Trillian, and the like… the term “Information Overload” has been a part of conversation.  Technology advances and now we have Facebook, Twitter, LinkedIn, Foursquare, Tweetdeck, Hootsuite, and others.  Smartphones everywhere are beeping, singing, and buzzing away as we’re alerted to … Read more…

Social Media and Social Networking: What’s the Difference?

Helping Chambers & Small Businesses Understand and Use Facebook, Twitter, LinkedIn, Foursquare, YouTube and other Social Networking Tools

Over the years in my day to day interactions, I often find myself explaining the difference between “Social Media” and “Social Networking”.  The phrases are haphazardly tossed around and can be a dead giveaway to the level of understanding one might have where all this is concerned. For those who … Read more…

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