Pinterest… Possibly the BEST Platform for “Listening”…

Pinterest, Social Media, Social Networking, Business, Social Listening

I recently attended a workshop facilitated by Jason Kocina, President of Checkerboard Strategic Web Development, a Kocina Branding & Marketing company.  During the workshop, one of the attendees shared how their business uses “Pinterest”.  It got me to thinking and doing some research… and when I start thinking and doing … Read more…

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EMPOWER Yourself! Rethink Goal Setting

Recently, I was asked to present educational content to members of a local business networking group.  Of course, they were hoping to hear about social networking tools and how to use them with their businesses.  Suspecting this to be the “cart before the horse” scenario, I asked for a show … Read more…

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REAL “Experts” Don’t Call Themselves “Experts”

Web Development, Social Media, Facebook, Twitter, Blogs, SEO, Search Engine Optimization

An excellent, eye-opening, and insightful article entitled “Social Media Consultant Gone Bad… Real Bad!” recently written by Pam Moore, (someone I’ve grown to respect over the past year and consider an “expert”), coupled with something I recently witnessed prompted me to write this article.  I’m not sure if I’m more saddened for … Read more…

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Social Networking Could Land You Your Next Job!

Using social networking, Facebook, Twitter, & LinkedIn for your job search

I recently wrote an article entitled “Social Networking: Freedom of Speech and Expression vs. Conventional Wisdom” in which I discuss how employers and those responsible for the hiring process are now turning to social networking to screen job applicants. The news is not all bad.  Sure… 91% admitted to using social … Read more…

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Social Networking: Freedom of Speech and Expression vs. Conventional Wisdom

Social Media, Social Networking, Facebook, Twitter, Foursquare, LinkedIn, Blogs, SEO, Burnsville Minnesota, speaker, presentations, workshops, business coaching,

A disturbing trend has emerged over the past several years as the use of social networking tools has increased… and many aspects of it are very disconcerting.  The line between our right to exercise “Freedom of Speech and/or Expression” and our choice to use “conventional wisdom” seems to have become … Read more…

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Social Media: Can’t Be a Pilot Without Education

I’ve always had a passion for flying.  Years ago I even began pursuing a “Private Pilot’s License”… although certain circumstances required me to adjust my priorities and I was unable to continue with that dream.  Perhaps someday.  I did, however, learn quite a bit and recently found myself recognizing a … Read more…

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Three Keys to Social Media Success

I see it every day.  Real Estate Agents and Brokers, Chamber of Commerce organizations, restaurants, diners, craft shops, spas, health clubs, you name it.  They’ll be so excited because they just started a Facebook page, activated a Twitter account, put their profile up on LinkedIn, etc…  They’ll post a few … Read more…

Facebook Business Pages: 7 Signs That You Don’t “Get It”

I see it every day.  Business owners and non-profit executives KNOW they need to use social media.  So they do… and they start with the obvious first choice… Facebook.  Good decision… but then it goes downhill from there. I regularly review and analyze “Facebook Business Pages” and see the same … Read more…

Time’s Running Out! I NEED to be Engaged!

Oh wait… I AM!  And she’s the most wonderful woman on the planet!  But obviously I’m not talking about THAT type of engagement.  I’m talking about engagement where social media is concerned. Did you know that nearly 90% of the people who “Like” your Facebook page will NEVER return on … Read more…

Going Social – It’s ALL About Relationships… and Trust

Here’s a sneak peek at Chapter 8 from my new book entitled “Going Social – Business Success is at Your Fingertips” It’s ALL About Relationships…  and Trust By now, you probably have a good idea that social networking is NOT about “Sell! Sell! Sell!”  Unlike traditional advertising, social networking is … Read more…

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