Knowing what to look for will save you time, money, and headaches!
As an Internet Marketing professional since 1993, it’s funny how “the more things change, the more they stay the same”. This industry has always been full of people who have no business being in this industry… and it’s only become worse over the years.
Many think that because they lost their job, or their unemployment has run out, they need something to do… and how hard can THIS be? So… they convince a friend or a family member to let them do a website for their business. Now that they’ve done one, they’ve got this stuff mastered! They are now “Webmasters”! Next stop? Your small business!
As a small business owner, there are a few basic things you should be aware of before you hand your online presence over to a novice.
5 Reasons NOT to Hire THAT Web Developer
- They refer to themselves as “Webmaster”. What’s wrong with that? Here’s a short article I wrote years ago entitled “Webmaster… Doesn’t Mean Expert”. It’s even more applicable today!
- They quote you “by the page” and “by the image”. If someone is quoting you “x” amount for a 5 or 10 page website and “x” amount for more than one image on that page, they CLEARLY have not kept up with the times. There’s a strong chance that they’re using antiquated web development technology, and you’ll NEVER stand a chance when it comes to search engine visibility… which leads me to my next point.
- They’ll submit your site to hundreds of search engines. Google, Bing, and Yahoo! are really all that matter. Any others simply draw information from these search engines to populate their own. Your 5 page website will never stand a chance regardless of how many times it’s submitted! A properly developed website/blog with the correct search engine elements included will begin to be indexed by Google within seven days. Depending on the type of business, the competition you’re up against, and how active your competition is with their online presence, a properly developed website will begin showing up on page one within 30 days. I’ve done it… and continue to do it. In some cases, I’ve had page one results within two weeks! Whether it’s a brand new domain name or a website redesign, it’s possible. And no… this doesn’t count searching for the business name! These are area specific, product and service specific searches.
- They think “Social Friendly” means putting up icons for Facebook, LinkedIn, Twitter, Google+, and Pinterest. Having a “Connect With Us” or “Follow Us” with social networking icons displayed is NOT being “social friendly”. Giving someone who visits your website/blog the ability to engage, share, and comment, on your content, image galleries, etc… THAT is what being “social friendly” is all about. Oh… and that helps create those links that Google loves to index… which also helps with your search engine visibility.
- “Mobile Friendly? Oh… you’ll need an App”. NO! A properly developed website/blog will automatically convert to a mobile style view whether it’s an iPhone, Android, BlackBerry, or any other smartphone, tablet or mobile device. It shouldn’t cost you more. In most cases, it’s a five to ten minute process, if it has to be a process at all.
As a small business owner, you’re in a tough spot. How you spend your money is important to you. I get it. Hiring a “friend” or “family member” to do your website because they are “just starting out” or because “they are cheap” is a poor choice. Doing it yourself is a poor choice. Your business should be more important to you than that. How potential customers and clients view you online for the first time is critical. Seconds matter. If they don’t like what they see, they’re gone. You’ve lost them… and you won’t even know it.
Would you like additional information on what you should know before you select your next “web person”? Fill out the form below and I’ll be happy to help you.