Frequently referred to as the “father of the atomic bomb”, the late yet well-renowned physicist Enrico Fermi once said, “Ignorance is never better than knowledge”. For many Chambers, your Facebook page is a ticking time-bomb ready to explode and then disappear altogether. Years of effort will end up being a complete waste of time, energy, and resources… and you’ll find yourself having to start all over again from the beginning. Your Chamber can’t afford that kind of setback!
Top 3 Chamber of Commerce Facebook Mistakes
(Note: These mistakes are a violation of Facebook TOS (Terms of Service). Making any one of these mistakes is grounds for page deletion by Facebook!)
- Facebook Profile instead of a Facebook Page
I recently added over 50 (not a typo) FIFTY Chamber of Commerce organizations to my Facebook “Friends” list. Several of these Chambers have thousands of “Friends”. One has 4915 “Friends”! That’s only 85 short of the maximum 5000 “Friends” that a Facebook profile is allowed to have. I’m sure that a great deal of effort went into reaching this point.
Not only is your Chamber at risk for losing its Facebook presence entirely because you’re using a Facebook “Profile” instead of a Facebook “Page”, but you’re missing out on many important Facebook page features that aren’t available for Facebook profile pages. These include but aren’t limited to:
– Unlimited number of “Likes” or followers.
– Adding Tabs and Apps for promotions, contests, blogs and more.
– Statistics for monitoring and improving your efforts.
– Connectivity with other social media platforms your Chamber may be using.
- Advertising on your Facebook Timeline Cover Photo
Nope! No can do! I know it may seem like a logical place to display your Chamber of Commerce contact information, phone numbers, website address, and promote upcoming events. But those are among the list of things that you CAN’T do with your Facebook Timeline Cover Photo.
- Contests which involve “Like”, “Share”, and “Tag”
This is a BIG Facebook no-no! Contests and promotions which involve any element of Facebook interaction features are prohibited. I see contests where the photo with the most “Likes” wins. I see Facebook posts instructing people to “Like” or “Share” and those who do will be entered into a drawing. These types of contests and requests for interaction are direct Facebook violations.
These are just a few of the things that are putting your Facebook presence in jeopardy… and with Facebook well on its way to going public, I can assure you that they’ll be scrutinizing profiles and pages even more.
Did you know that if you DO lose your Facebook page or profile, the email address you used to create your Facebook presence can no longer be used with any Facebook pages in the future?
It’s time to start taking Facebook and other social networking tools seriously and stop treating them like toys or hobbies. Too many Chambers are letting the wrong people handle their most important “Recruitment, Engagement, and Retention” tools… and mistakes will cost your organization dearly!
It’s not too late to turn things around! Fill out the short form below and let’s talk!
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