As a web developer for twenty years now, I’ve been privileged to be part of the continuous evolution of Internet technology, website development and SEO (Search Engine Optimization). Small businesses and non-profit organizations have been forced to balance affordability with having a professional looking website which would also obtain high search engine rankings. They needed what they couldn’t afford… and what they COULD afford wasn’t what they needed.
Some made the mistake of letting family members, rookies, and novices do it for them to “save” money. The result was generally amateur looking websites with no search engine optimization at all. These novices eventually disappeared… sites quickly became outdated and business owners found themselves back at square one… starting over while losing valuable months and perhaps years in the process. The “you get what you pay for” idea was never more true. Read some fun articles I wrote on this topic back in the “old days”.
- DIY for Web Sites? Not if Success is Important
- 10 Signs of an Amateur Web Site
- Webmaster… Doesn’t Mean “Expert”
Times have changed. No longer do you need to spend outrageous amounts of money to have a professional, effective, and search engine friendly website. How? WordPress.
WordPress is now considered the “industry standard” website platform and has leveled the playing field when it comes to websites and search engine visibility. You can now use the exact same platform that many Fortune 500 companies and major brands have chosen to use! Who’s using WordPress?
- Best Buy
- Coca Cola
- Fisher Price
- Ford Motor Company
- General Electric
- New York Times (Runs over 50 WordPress-powered sites)
- Old Spice
- Wall Street Journal
5 Reasons to Switch Your Website to WordPress
- Cost Effective
As with any website, you’ll have your annual domain name renewal and website hosting fees. The platform software is free and can be found at wordpress.org. Most add-on modules (plugins) are free. I’d strongly suggest you seek the help of a professional to assist with the original installation and software set-up. This should be a one-time fee with minimal or no monthly maintenance fees.
- 100% Total Control
You have 100% control over every aspect of your website. Appearance, layout, categorized links and content, add-on modules (plugins), SEO, photos, videos, calendars, contact forms, PayPal integration, and so much more.
- SEO (Search Engine Optimization)
Search engines love WordPress… especially Google. Easily include Google Analytics. Virtually every aspect of WordPress offers the ability to include meta tags, descriptions, keywords and phrases. From individual pages and posts to images, videos, links, categories, and more. Each of these plays a crucial role in helping with search engine visibility.
- Social Media Friendly
WordPress provides users with the ability to easily include icons, links, and streams for Facebook, Twitter, LinkedIn, YouTube, Pinterest, and others. It’s, by far, one of the easiest platforms for connecting your website with your social networking tools!
- Communication, Interaction, and Lead Generation
WordPress comes complete with powerful communication and consumer interaction tools. Built right in is the ability for visitors to post comments on articles you’ve written, pages you’ve created, and content you’ve provided. You can easily add a “Log In” area for users and provide them with “Member Only” content. Want people to sign up for your newsletter? Most newsletter services such as “Constant Contact” or “MailChimp” provide you with the code you need. Insert it anywhere in your website. The opportunities are endless.
This is that rare instance when something that “sounds too good to be true” actually IS true! Regardless of the type of business you’re in I can, with a 99.99% degree of certainty, assure you that your decision to use WordPress will be the last website change you’re going to make.Pin It