Your next question is, “Why does this matter? I’m on Facebook! Isn’t that what really counts?” Allow me to answer that. NO!If your business matters to you… and you’re going to take the time to put your business on Facebook… then THIS should matter to you. The REAL question is: Can people “Like” your page? Or do they have to click the “Add as Friend” button and wait for you to accept them? The difference is night and day… and can mean the difference between success and failure for your Facebook page… and your business.
SEO (Search Engine Optimization): Facebook Business Pages are indexed by search engines. Personal pages… not so much. In this day and age, with the unfathomable amount of pages and websites on the Internet, you need to be doing everything possible to improve your online visibility. A well constructed and engaging “Facebook Business Page” will go a long way in helping make up for what your website is not currently doing for you.
“Friends” verses “Likes”… or “Fans”: There is NO limit on the number of fans… or people who can “Like” your Facebook business page. However, there’s a cap on the number of “Friends” you can have on a profile page. That cap is 5,000. Do you really want to set limitations like that?
One “Profile”… many “Business Pages”: You can have multiple business pages… however, you can have only one profile page. Why is this important? Think outside the box for a moment. What if you’re a Real Estate Agent by day… and you’re a Karaoke Deejay by night. Nope… didn’t make that example up! Or perhaps you own a small Bed & Breakfast, but you also own a consignment shop in town. Didn’t make that one up either. Point is… you can manage multiple, yet individual, Facebook Business pages… all within one Facebook account.
Statistics and Monitoring Activity: Everyone loves statistics… hits… visits… etc. Facebook Business Pages have such a thing. It’s called “Insights”. These powerful statistics display in a graph format and include “Page Overview”, “User”, and “Interactions”. How many people viewed your posts? How many people “Liked” your posts, photos, or videos? How many people have “Liked” or “Commented” on those? How many people “Liked” your page on a certain day? And much more! This information is invaluable when it comes to making your Facebook Business page more useful, engaging, and successful! There’s no such information available on a profile page.
- “Landing Pages” and additional “Tabs” (Note: this was written before the change to “Facebook Timeline”): Technology exists now for you to turn a Facebook business page into a mini website. For example, you could integrate an interactive business directory or events calendar right into your Facebook business page. You could introduce an additional tab which might have printable coupons and special “Facebook Only” promotions. This is impossible with a personal page.